13 problems of education in the 21st century volume 13, 2009 an analysis of the strengths and limitation of qualitative and quantitative research paradigms ochieng pamela atieno. A guide to qualitative research methods the researcher should not predetemine a priori about what he or she will find, and what and how social phenomena should be viewed therefore, the. Qualitative data provides a rich, detailed picture to be built up about why people act in certain ways, and their feelings about these actions however, it is important to be aware of the. Some of the advantages of qualitative research are that it covers issues in great depth and detail, allows for the ability to interact with research subjects, avoids prejudgments and.
Qualitative research comes from open-ended questions it collects data in a different way instead of providing questions with only specific answers, like a poll, qualitative research allows. The advantages and disadvantages of qualitative research are quite unique on one hand, you have the perspective of the data that is being collected on the other hand, you have the.
Selecting the best research method allows you to successfully answer a research question or test a hypothesis missteps at the onset of the research process may derail an otherwise promising.
Qualitative research is a general term pertaining to investigative methodologies and techniques described as naturalistic, ethnographic, field, anthropological or observer research this. Strengths and weaknesses of quantitative and qualitative research insights from research though you can achieve this through an encoding process qualitative research studies can.
Even if you conduct a lot of qualitative research, you won’t get findings that enable you to say that most members of your target audience understand or feel or experience the same things. Pros and cons of quantitative research quantitative research allows you to measure and examine the data in this type of research, you will understand the relationship between a dependent. It is important that we understand not only the definition of qualitative research, but also the advantages of it for companies.